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Principal Designer

Tolan · San Francisco · $200K – $300K • Offers Equity

Listed compensation: $200K – $300K • Offers Equity

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About the role

Tolan is building personal AI that helps people think, reflect, and take action in their real lives.

We're an experienced team that previously founded Even, acquired for $300M in 2022. Tolan is backed by the designers and founders behind Instagram, Retro, Behance, Vimeo, and Notion.

The role

We're hiring a Principal Designer to help shape the future of Tolan. You'll work in a small team to design, build, and ship features that push the boundaries of our relationship with embodied AI.

What You'll Do

  • Own design projects end-to-end, from foundational product decisions to polished visual details.

  • Partner closely with engineering and product to take features from concept to production.

  • Set and maintain a high design bar across the full Tolan experience.

  • Push the boundaries of what's possible at the frontier of embodied AI interfaces.

  • Talk with real users, learn from what you ship, and iterate quickly.

Who We're Looking For

  • Experienced designer. You have 5+ years of experience owning design projects end-to-end with little oversight.

  • Consumer product chops. You've worked on consumer-facing products and taken them from concept to production, learned from real users, and iterated quickly.

  • Autonomous collaborator. You thrive in highly autonomous and collaborative environments.

  • Product-minded. You care as much about solving product problems as you do about visuals.

  • Pattern breaker. You know when to follow patterns and when to break them to make something entirely new.

Compensation: $200,000-300,000 base salary + equity + benefits

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